Thursday 5 February 2009

UK TEA COUNCIL

http://www.tea.co.uk/

I like tea. Everyone likes tea, surely? The Google results speak for themselves:

"I love tea" - 134,000 results
"I like tea" - 69,800 results
"I am largely indifferent to tea" - 0 results
"I don't like tea" - 23,100 results
"I hate tea" - 13,300 results

Google results checked at 13.22, 05/02/2009

Proven by science. Not only is the group of people who love tea by far the biggest of all the groups, but even amongst those who feel negatively towards tea, more people merely "don't like" it rather than actively "hate" it.



www.tea.co.uk. The UK Tea Council did well with the URL there. Even better than the British Sandwich Association.

Tea. Tea, tea, tea. The front page of the UK Tea Council website uses the word "tea" forty one times:



That's a lot. Especially when you realise they only use the word "the" twenty times:



The conduplicating text almost removes all meaning from the word "tea" turning it into nothing more than an echolalic tic. Tea. TEA TEA TEA TEA TEA TEA TEA TEA TEA TEA TEA TEA TEA TEA TEA TEA TEA TEA TEA TEA TEA TEA TEA TEA TEA TEA TEA TEA TEA. Tea.

Tea Facts! Tea FAQs!

96% of all cups of tea drunk daily in the UK are brewed from tea bags!
98% of people take their tea with milk, but only 30% take sugar in tea!
The British drink 165 million cup of tea a day! 60.2 billion per year!
Cor, the tea bag was invented by accident!
In around 1908, Thomas Sullivan, a New York tea merchant, started to send samples of tea to his customers in small silken bags. Some assumed that these were supposed to be used in the same way as the metal infusers, by putting the entire bag into the pot, rather than emptying out the contents.
Excellent, well done confused American customers of Thomas Sullivan in around 1908!

If you want to learn more about tea, there's a one-day masterclass which is only £175 (book here). Or you can spend hours looking at the UK Tea Council website for free.

The UK Tea Council website is a little bit insane. There are tea related games, a spinning tea pot thing you can use to decide whose turn it is to make the tea and a chart you can download to keep note of how colleagues take their tea. They also got Dr Rebecca Newton from the London School of Economics to analyse how people hold their tea cups and identify six different personality types. I suspect the UK Tea Council is the greatest place to work in the world. Everyone must just sit around all day, drinking tea and thinking of idiotic tea-related gimmicks. They haven't done tea-shirts yet though. Maybe I'll suggest it to them and they'll give me a job, or at invite me round for a cup of tea.

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